Let's Grow Together

Growlando logo

Project Information

Team project whose goal was to create a website for a small business advocating for urban farming Orlando, Florida.

The purpose of the website was to be informative towards the audience in what the advocacy of the business, Growlando, is about.

Project Goals

  • Create a brand identity for the company
  • Communicate the user flow and visual design of the site to stakeholders
  • Create a functional, desktop only, website prototype using HTML, CSS, Javascript.


  • UX Research
  • UI Designer
  • Brand Creation (shared role)

Tools Used

  • Adobe XD icon
    Adobe XD
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    HTML, CSS, Javascript


The goal in this research phase was to seek sites similar that can be leveraged and analyzed through an inventory of site content, media, and specific recommendations for adoption. Comparing our site, we wanted to implement an engaging landing page with accompanying videos and pictures throughout the site. The navigation is to be simplified to the most important pages.

We needed the pages to explain WHO we are, WHAT is urban farming, WHERE we do our work, HOW to get involved.


Sitemap & Information Architecture

Sitemap of Growlando
  • Home
    • Landing Page
  • WHO & WHAT
    • About Page
    • Get Involved Page
  • WHY
    • Resources Page
  • Visual Representation + Social Media
    • Gallery Page
Information architecture of Growlando


Urban Farming wireframe page 1Urban Farming wireframe page 2Urban Farming wireframe page 3Urban Farming wireframe page 4Urban Farming wireframe page 5

Style Guide

Growlando style guide page 1
Growlando style guide page 2
Growlando style guide page 3
Growlando style guide page 4
Growlando style guide page 5
Growlando style guide page 6
Growlando style guide page 7


View Prototype

Ending notes for future design & dev work at conclusion of design sprint

1. Responsiveness

Responsive web design (RWD) is a set of practices that are used to make the layout and appearance of websites react accordingly depending on users’ needs. RWD is extremely important because it allows for content on web pages to be seen without distortion, making entire websites easier to read, understand, and navigate, thus eliminating frustration and the potential loss of traffic due to illegible or incomprehensible content. Currently our prototype is for large desktop viewport only. Moving forward, the development team will have to ensure site is responsive across all desktop browser sizes.

2. Designing for Mobile Devices

As we have only built the website for desktop use, the next step would be to build the website for mobile devices. This is especially important as mobile users account for a little over 50% of web traffic; that means that our website is not completely optimized for half of all users on the internet. In order to increase our number of customers, we must make the website more mobile friendly by creating a smaller navigation menu, replacing videos with pictures, and creating a responsive gallery, according to screen size.

3. Keeping Accessibility in Mind

Continuing forward, it is important to keep accessibility in mind, so that our website can be used by people who have temporary and/or permanent disabilities. This includes but is not limited to the following: ensuring all images contain alternative text, providing closed captioning for any and all videos, ensuring that the website is keyboard-friendly, and ensuring that there is good contrast between text and background colors.

Growlando screenshot of the home pageGrowlando screenshot of the about pageGrowlando screenshot of the gallery pageGrowlando screenshot of the get involved pageGrowlando screenshot of the resources page